How a landing page differs from your website
Your website is a library. A landing page is a single counter with one clerk.
- Audience: the site greets anyone; the landing page greets people who clicked a specific ad.
- Menus: the site has full menus; the landing page usually has none, or only a logo and a short footer.
- Goal: the site offers many paths; the landing page offers one form or one button.
- Changes: site edits go through whoever runs your site; landing page edits are often made per campaign, sometimes in a separate builder.
Plenty of businesses keep both. The website stays the place people check you out. The landing page handles paid traffic, where every click has a cost and a visitor who wanders off is hard to win back.
From brief to live page
The work starts with what you already know: the offer, the type of customer, the ads that will run and how your team follows up. From there a provider drafts a page, usually in a page builder or on your existing site, and shares a preview link.
You read it, correct anything inaccurate, and approve the consent wording. The provider builds the form, connects it to wherever leads should go, and sets up a thank-you page. Several test submissions confirm that each one arrives once, in the right place, with all fields intact.
Only then are ads pointed at the page. Most providers keep a short change log after launch, so if something shifts in the numbers you can see what was edited and when.
Calls only the business owner can make
Some parts of a landing page belong to the business, whoever builds it.
What exactly is the offer? A quote, a consultation, a site visit, a sample? Who should not fill in the form, because you cannot serve them? Which details does your team need to follow up, and which are nice to have? What will happen after someone submits, and how soon can you honestly say it will happen?
Then there is the wording you are responsible for: claims about your services, consent for calls and texts, and your privacy policy. A provider can draft and suggest, but you approve. Writing down your answers before the build starts keeps the page accurate and keeps edits focused on layout and clarity, rather than settling the offer halfway through.
Questions about landing pages and forms
Do I need a separate landing page if I already have a website?
Not always. If your site already has a focused page for the service you advertise, with a clear form and fast loading on phones, it may work as is. A separate page helps when ads point at a home page with many paths, or when different campaigns need different offers.
How long should a page test run?
Long enough to cover normal weekly patterns and to collect enough submissions on both versions to compare them. On small accounts that can take a while, and sometimes there is not enough traffic for a formal test at all. In that case changes are made one at a time and watched over a longer period.
What makes a landing page slow?
Large images, many fonts, video backgrounds and third-party scripts such as chat widgets and tracking pixels are the common causes. Google's PageSpeed Insights shows what is loading and what is slowing it down on a typical phone. Most fixes are about removing or compressing things.
A few details about your business is enough to begin. A service partner replies to you directly.
Get startedOther services
Google and Microsoft ads
New account setup or cleanup of an existing one, then ongoing management. You keep admin access to the account the whole time.
Paid social
Facebook, Instagram and LinkedIn campaigns planned around your offer, with creative refreshed on a schedule and spend watched weekly.
Lead tracking and follow-up
Conversion tags, CRM routing and follow-up reminders set up so each inquiry is recorded with its source and assigned to someone.